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AI adoption weaning?
Recent surveys reveal a shift: large companies (250+ employees) are pulling back on AI adoption.
Biweekly U.S. Census Bureau data shows declining use of tools like machine learning, virtual assistants, and NLP. This trend has sparked wider discussion around the validity of AI implementation and its actual impact on efficiency. For CPG brands, it raises questions about whether enterprise-scale rollouts are delivering real value or if leaner, more focused strategies offer better returns.
Here’s why this matters for CPG brands, small and large:
Efficiency & ROI Pressure: Large-scale deployments can be costly and complex. Without clear KPI tracking and phased rollouts, enterprises may hesitate to push forward.
Common Roadblocks: Challenges often include aligning AI initiatives with business strategy, managing organizational change, data quality issues, unclear cost-benefit outcomes, and talent shortages.
Strategic Levers for Success: The slowdown underscores that AI isn't just about tech — it’s about planning. A structured, strategic approach, focusing on high-impact use cases, aligning with overall goals, and measuring outcomes, is essential for sustainable adoption.
Strategic, phased AI implementation is the linchpin for long-term success. Rather than pursuing broad, sweeping AI deployments, leading CPG brands should prioritize targeted, measurable pilots that directly support operational efficiency or consumer insights.
👉 Want to learn how to shape a resilient, ROI-focused AI roadmap? Watch our CEO’s recent webinar on strategic AI implementation and evaluation to explore smart, scalable frameworks for your brand’s AI journey.
customer referral program
We received a TON of great feedback from you all on our customer referral program — so it’s here to stay!
Know of someone who could use Glimpse?
Step 1: Make an introduction to the person and CC [email protected]
Step 2: Copy and paste the email here
When they win, you win:
$250 on meeting booked qualified, $250 when they sign a contract
Whoever you're referring will receive a free month off their contract
where we’ll be this week
📍Webinar | Sept 9, 3:30PM
National Launch: How to Plan and Execute a Launch with Whole Foods Market with Leisure Hydration and Startup CPG
📍Chicago, IL | Sept 17, 5PM CST
Shoptalk Fall R&R: wellness evening for CPG founders, builders, and operators complete with massages, facials, and light refreshments.
The Glimpse team celebrating Laurel’s Coffee’s nationwide launch into Whole Foods @ Glimpse HQ!
see you next week!
the glimpse team.
curious to learn more about managing your deductions? chat with someone from our team here!